You manage four to five 40K+ SKU AdWords, I mean Google Ads Accounts. Your keywords are on lock-down son! But once in a while, you hit that gold mine keyword, like back in the day when you where targeting "Oprah" exact match [oprah] for Reverse Mortgage Lead Generation. Yeah it might have gotten your AdWords account banned but you also drove 1,800 leads at $0.40 CPAs when no one thought of doing it. Worth the risk, cuz you made it up on the back-end.
If they're in the industry, they know what's up! It's not just about brand protection, conquesting or broad match. Real players got the typo's, geo-fencing, and synonyms on lock-down too! But once in a while you find that 20+ ROAS gem that keep hitting. This one's for you Thesaurus Hero!
• 100% fine jersey cotton
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