Paid Media
Leverage the power of targeted campaigns to grow your audience and drive sales
With Pay-per-click campaigns and social media ads, we are able to target specific audiences and deliver customized ads to selective demographic groups. Paid media also gives us invaluable insight into keyword data and user experiences that we can also apply to your SEO strategy.
PAY-PER-CLICK (PPC) ADVERTISING
Keyword research is conducted using Google’s Keyword Planner, as well as any relevant suggestions from the client, account history, and SEO staff.
Campaign optimization and changes will be based on:
- Results in real-time
- Seasonality
- The addition of negative keywords to filter results
- Monitoring of competitor bids
- Client recommendations
SOCIAL MEDIA MARKETING
Facebook ad manager provides granular audience research tools utilizing ‘lookalike audiences’ allowing us to reach customers with targeted campaigns.
Using Facebook’s ‘Audience Insights’ we can target potential customers based upon:
- Demographics (age, gender, income, location)
- Psychographics (interests, motivations, etc.)
- Pixel’d behavior (purchases, etc)
- Behavior on social media (including likelihood to, click or shop)
Client Example - PJ Salvage
PJ’s to the people
Since 2017 Ecom Theory has managed Paid Media campaigns for PJ Salvage. In that time PJ Salvage has seen:
OVER 2X SITE TRAFFIC INCREASE
OVER 2X REVENUE INCREASE
We have used a combination of PPC advertising (Google Ads) and Social Media Marketing (FB Ad manager) to deliver a return on investment spend which significantly outpaces the industry average for the apparel space.
